Vital Paws was founded in 2017 in Minneapolis by a leading superfood and nutrition expert, Matt Fitzgerald, MS, MBA.

As a child, Matt grew up with 2 Shelties named Ramsey and Sam. Sadly, both contracted common sheltie issues … Ramsey with hip dysplasia and Sam with heart disease.

To postpone his wife from having human babies, Matt bought his wife a Shiba Inu puppy (named Herky) on their honeymoon.

Matt has spent much of his professional career as the co-founder of My Nutrition Advisor, which creates custom superfood smoothie recipes for humans – designed to target specific health conditions through real foods and superfoods.

Through his experience with My Nutrition Advisor, Matt started making superfood biscuits for Herky – which he formulated to use the superfoods that he knew would help target the common issues of Shiba’s.

It wasn’t long before friends and family started asking Matt to create superfood biscuits for their dogs. After a while, Vital Paws was born!

Matt and Angie Fitzgerald in 2006 after getting their dog, Herky, for their honeymoon.

10 years later, in 2016, they had their first human baby, Jordy.



  • Treat your pet the same way as we would treat our own
  • Create only the highest quality, premium products that are designed for specific breeds
  • Provide the highest ethical standards in everything that we do
  • Give back for the betterment of all less fortunate pets through our charity, Paws Fur Cause

vital paws guarantee

vital paws strives to keep you and your pets totally fulfilled and gratified, which is why we offer a 30-day, money back guarantee.If at any point you or your pet decide it’s not the most nutritious, delicious superfood supplement on the planet, remember you are protected by the highest standard 100% money-back guarantee.Just send us the empty bottle and we’ll refund you to the last penny, no questions asked