Vital Paws was founded in 2017 in Minneapolis by a leading superfood and nutrition expert, Matt Fitzgerald, MS, MBA.
As a child, Matt grew up with 2 Shelties named Ramsey and Sam. Sadly, both contracted common sheltie issues … Ramsey with hip dysplasia and Sam with heart disease.
To postpone his wife from having human babies, Matt bought his wife a Shiba Inu puppy (named Herky) on their honeymoon.
Matt has spent much of his professional career as the co-founder of My Nutrition Advisor, which creates custom superfood smoothie recipes for humans – designed to target specific health conditions through real foods and superfoods.
Through his experience with My Nutrition Advisor, Matt started making superfood biscuits for Herky – which he formulated to use the superfoods that he knew would help target the common issues of Shiba’s.
It wasn’t long before friends and family started asking Matt to create superfood biscuits for their dogs. After a while, Vital Paws was born!